Coco Kelley was founded by Cassandra LaValle in 2007. While the platform has grown and evolved over the years, our missions to curate and create fresh ideas for a well-styled life remains the same. From interiors, parties and tabletops to travel, food and fashion – we approach it all with an urbane eye that captures the essence of effortless sophistication.
We value the partnerships we’ve created with many lifestyle brands over the years, whether it’s hosting events, styling content or working with them on larger campaigns. With a refined eye and a strong knowledge of design, the result of our efforts is always a fresh, cultivated scene that reflects the essence of the coco+kelley philosophy: Life is in the details. Style accordingly.
The Emerald Studio was founded as a creative collective in October 2014. While our staff is small, our network is mighty. In house, we provide interior design, event design and brand collaboration services. Our friends are artists, brand developers, graphic designers, and other artisans with amazing skill sets, and we love to include them in our design projects.
Our style is what we call ‘West Coast Refined’ but we don’t really like definitions. We’ll throw together a farmhouse table with ghost chairs, or upholster a mid-century modern sofa in a classic chintz. There are no design rules here, except to create a cohesive home that truly reflects the personality of our clients with pieces they absolutely love. We source globally and locally to create an eclectic, worldly mix, and strive for fresh, inviting style whether it’s a table we’re setting, a home we’re designing or a set we’re styling. We can’t wait to work with you.
Founder + Creative Director
Cassandra LaValle is the founder of Coco Kelley and
The Emerald Studio where she curates and creates fresh ideas for designing and styling your life.
If you had asked me in high school what I wanted to be when I grew up, I probably would have said a magazine editor. I suppose, in a way, that vision has come true. I spend my days here at coco+kelley pulling together my favorite products and inspirations in the fashion, design, and entertaining realm, reporting them to my readers as any good editor would – with plenty of thought and opinion.
With a background in Marketing, Event Design and Visual Merchandising, it’s not hard to see how I landed here. But it was my first editorial experience – a brief but serendipitous stint as a Market Editor for Seattle Homes & Lifestyles – that re-inspired me to follow my passion for writing and design, and I launched coco+kelley in May 2007 as a way to share all my stylish obsessions.
Now, I find myself creating many of the shoots you see on our pages, collaborating with other designers, artists and brands to bring inspiring and original content to the blog. With my personal style rooted in the classic, but a strong eye for trends, and an imagination that enjoys pushing boundaries and disregarding rules, I’ve found my true joy in playing the role of editor, art director, stylist and author to each of these projects.
These days Coco Kelley has evolved into a full lifestyle company, offering interior styling and boutique event design to private clients across the country, as well as merchandising, branding and art direction services to brands. You can read more about all of our offerings on our services page, and view our complete portfolio here.
We have a strong network of contributors and collaborators: artists, photographers, stylists, brand developers, graphic designers, and other artisans with amazing skill sets, and we love to include them in our projects.Meet the Team