Coco Kelley was founded by Cassandra LaValle in 2007. While the platform has grown and evolved over the years, our mission to curate and create fresh ideas for a well-styled life remains the same. From interiors, parties and tabletops to travel, food and fashion – we approach it all with an urbane eye that captures the essence of effortless sophistication.
We value the partnerships we’ve created with many lifestyle brands over the years, whether it’s hosting events, styling content or being an ambassador. With a refined eye and a strong knowledge of design, marketing and social media, the result of our efforts always reflects the essence of the coco+kelley philosophy: Life is in the details. Style accordingly.
For nearly 20 years Cassandra LaValle has spent her career crafting personal environments and experiences. She has designed events at every scale, created homes out of empty rooms, and provided merchandising and styling to boutique and international brands. In 2020, Cassandra decided to focus her energy on her favorite offering: interior styling.
With a strong focus on the details, Cassandra has always found her strength to be telling a story through vignettes, finishing touches, and styled moments.
In homes and public spaces alike, she enhances and completes the environments she works in by bringing in vintage finds, curated artwork, and meaningful accents and layers that not only reflect the owners’ personality, but create a warm and welcoming environment for all.
Her full site & portfolio is coming Fall 2021. For now, please use the link below to contact her for further information.
Founder + Creative Director
Cassandra LaValle is the founder of Coco Kelley and
The Emerald Studio where she curates and creates fresh ideas for designing and styling your life.
If you had asked me in high school what I wanted to be when I grew up, I probably would have said a magazine editor. I suppose, in a way, that vision has come true. I spend my days here at coco+kelley pulling together my favorite products and inspirations in the fashion, design, and entertaining realm, reporting them to my readers as any good editor would – with plenty of thought and opinion.
With a background in Marketing, Event Design and Visual Merchandising, it’s not hard to see how I landed here. But it was my first editorial experience – a brief but serendipitous stint as a Market Editor for Seattle Homes & Lifestyles – that re-inspired me to follow my passion for writing and design, and I launched coco+kelley in May 2007 as a way to share all my stylish obsessions.
Now, I find myself creating many of the shoots you see on our pages, collaborating with other designers, artists and brands to bring inspiring and original content to the blog. With my personal style rooted in the classic, but a strong eye for trends, and an imagination that enjoys pushing boundaries and disregarding rules, I’ve found my true joy in playing the role of editor, art director, stylist and author to each of these projects.
These days Coco Kelley has evolved into a full lifestyle company, offering interior styling and boutique event design to private clients across the country, as well as merchandising, branding and art direction services to brands. You can read more about all of our offerings on our services page, and view our complete portfolio here.