At the age of 13, Cassandra LaValle picked up a paint brush, determined to coat her bedroom walls in a lovely shade of lilac... and she hasn't stopped designing since.

Combining her talent for interiors with an eye for fashion and design, Cassandra launched the lifestyle company coco+kelley in October 2008.  Her desire to guide clients in discovering their personal style as a part of the design process became the essence of the coco+kelley philosophy: Life is in the details. Style accordingly.

With a background in public relations and event design, Cassandra's first styling experience came with a serendipitous stint as a Market Editor for a local home and garden magazine. Reinspired to follow her passions, Cassandra launched the style blog, coco+kelley, in 2007.

Exploring trends in fashion, decor, and color, the blog quickly grew and began receiving praise from national magazine editors and loyal readers who described the content as chic, charming, and original. After several fans of her blog approached her to design their own homes and weddings, Cassandra seized the opportunity and officially opened coco+kelley for business.